Pepsi Dig In Day Returns
Pepsi® and Chef Carla Hall Announce the Return of Pepsi Dig In Day to Celebrate and Show Love for America’s Black-Owned Restaurants
Pepsi Dig In Day returns Saturday, November 5th giving consumers the chance to win $5,000 for themselves and a $5,000 donation to their nominated Black-owned restaurant when they dine out and share on social media
Pepsi Dig In, the purpose-driven platform designed to drive access, business acceleration and awareness for Black-owned restaurants, is rallying Americans across the country to celebrate their local Black-owned restaurants by dining at them on Saturday, November 5th for Pepsi Dig In Day.
To kick off the festivities for Pepsi Dig In Day, now in its second year, Pepsi Dig In has teamed up with author, television personality and celebrity chef Carla Hall to encourage food lovers to come together and dine at Black-owned restaurants. From October 25th through November 6th, fans who post their meal and tag their favorite local Black-owned eatery will have the chance to win $5,000 for themselves and a $5,000 donation for the nominated restaurant, when they include @PepsiDigIn and #DigInShowLove #sweepstakes. See Official Rules for details and restrictions.
“I’ve always been passionate about celebrating the food and community that Black-owned restaurants bring to the table. Pepsi Dig In does a phenomenal job of supporting these culinary gems with initiatives like Pepsi Dig In Day. We can all make a tangible impact by dining at these restaurants and enjoying what they have to offer,” said chef Carla Hall.
An annual initiative, Pepsi Dig In Day aims to drive consumers to patronize Black-owned restaurants and support the cornerstone of communities across the country. As part of the larger Pepsi Dig In program to drive business and visibility to Black-owned restaurants, Pepsi Dig In Day brings national awareness to Black restaurateurs by tapping into the network and scale that Pepsi provides.
“Pepsi Dig In Day is a movement to inspire diners to discover Black-owned restaurants they’re excited to visit all year round. From rallying food lovers to providing tools for restauranteurs, our goal is to leverage the combined resources and power of our platform, partners, and fans to make a long-lasting impact,” said Scott Finlow, Chief Marketing Officer of PepsiCo Global Foodservice.
This year, Pepsi Dig In is inspiring Americans to show love for their favorite local Black-owned eateries for Pepsi Dig In Day and beyond with activities including:
- Pepsi Dig In will cover the tab between $2,000 and $5,000 at select Black-owned restaurants on Pepsi Dig In Day (while supplies last). Brunch celebrations at Pepsi Dig In restaurant partners will feature a mix of live DJs, custom menus, and more at 20 select restaurants in major cities across the country including Los Angeles, Philadelphia, Atlanta, Miami, Houston, Phoenix, among others. Fans can check @PepsiDigIn on social to find out where they can celebrate near them.
- Corporate partners rise to the occasion to support Pepsi Dig In Day by offering a sponsored lunch from Black-owned restaurants for their employees from October 31st through November 4th. Companies committed to Pepsi Dig In Corporate Week include the National Football League, National Hockey League, Tripadvisor, Minnesota Vikings, Minnesota Twins, Minnesota United FC, BentoBox, Vail Resorts, Hudson Creative, Launch Kits, LiveRamp, Delaware North, Acceleration Community of Companies, Genesco Sports Enterprises, FUSE, Figure 8, Walton Isaacson, and others.
- Providing Black restauranteurs with funding and dedicated toolkits of templated brand materials to help bolster their marketing and social media efforts around Pepsi Dig In Day.
- Encouraging consumers to find their local Black-owned restaurants via EatOkra, and post and tag @PepsiDigIn and #DigInShowLove to help spread the word in their own communities.
Pepsi Dig In continues to offer Black restaurateurs access to resources like Black Restaurants Deliver, a free eight-week consultancy by the experts at Figure 8 that enables restaurants with the tools to meet consumer needs, increase business and improve their online presence. In addition, Pepsi Dig In provides access to opportunities for growth and visibility like its recent Restaurant Royalty Residency program bringing custom dishes from Black restauranteurs to Las Vegas for four-week residencies at MGM Resorts International Mandalay Bay and Luxor hotels. This collaboration is fostered by a shared commitment to building an inclusive and diverse culture for employees, guests, and community.
For further information on Pepsi Dig In, fans can visit PepsiDigIn.com and follow @PepsiDigIn on Instagram, Facebook and Twitter for the latest updates.
About Pepsi Dig In
Pepsi Dig In is the brand’s multi-faceted platform designed to drive access, business acceleration, and awareness to Black-owned restaurants including millions in grants and resources. Launched in 2020 as part of PepsiCo’s Racial Equality Journey (REJ), the company committed $50 million to support Black-owned businesses over five years, part of PepsiCo’s larger REJ initiative totaling more than $400 million to increase representation within the company, support Black-owned businesses, and help to create economic opportunities in the communities it serves. To date, Pepsi Dig In has driven:
- Access, through a $10 million grant from the PepsiCo Foundation to the National Urban League to co-create the Black Restaurant Accelerator program, which provides funding, mentoring and management training to 500 Black restaurant owners in 12 cities over a five-year period.
- Business acceleration, by launching Black Restaurants Deliver, a pro bono digital and delivery consulting program that is helping restaurant owners adapt to the new consumer landscape.
- Consumer awareness, with the Restaurant Royalty program encouraging consumers to nominate and share their favorite Black-Owned restaurants to unlock access to unique opportunities, and National Dig In Day, an annual initiative driving consumers to visit these establishments.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complimentary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
NO PURCHASE NECESSARY. Begins 10/25/22, 12:00:00 a.m. ET and ends 11/6/22, 11:59:59 p.m. ET. Open to legal U.S. residents residing in the 50 US/DC who are 18 or older (19 or older for AL/NE) at the time of entry. Void where prohibited. To enter without making a purchase, email email@example.com with “Pepsi Dig In Entry” in the Subject line and include (a) your first and last name, complete street address (no PO boxes), day phone number, DOB and email address; and (b) the name and address of the Black-owned restaurant you wish to nominate in the body of the email. Limit one entry per person per day, regardless of entry method. Subject to Official Rules: bit.ly/3TqENP1. Sponsor: Pepsi-Cola Company, 700 Anderson Hill Road, Purchase, NY 10577.
SOURCE PepsiCo Beverages North America
Black Restaurant Week San Antonio
Before the weekend is over, its not too late to spend your dollars supporting Black restaurants in San Antonio, TX. Black Restaurant Week San Antonio is back for its third year spotlighting Black-owned local culinary businesses and business owners. The charitable event kicked off during Black History Month on February 21st and will run thru Monday, March 7, 2022 with over 30 Black-owned restaurants, food trucks and other food-related businesses participating.
Each business will offer a special dish, and a portion of its proceeds, along with additional funds donated by the Tim Duncan Foundation and Spurs Give, will go to the San Antonio Food Bank. For each special dish ordered, the food bank says it will be able to provide 21 meals to San Antonians in need.
Find a full list of participating venues at blackrestaurantweeksanantonio.com.
Boyd Collaborates With KJ Marley
Boyd Collaborates With KJ Marley To Address White Farmer Claims of Reverse Discrimination and Lawsuits Blocking $5Billion
White Farmers are suing for Reverse Discrimination to prevent $5Billion in Emergency Relief for Black, Native American and other Farmers of Color. Civil rights leader John Boyd and KJ Skippa Mak Marley collaborated with Kara Brewer Boyd, Association of American Indian Farmers, to release a song “The Land” to highlight historical and ongoing broken promises, broken treaties, racial discrimination and land loss suffered by Native Americans and Black Farmers in the US.
John Boyd, Jr., Founder and President, National Black Farmers Association, 4th generation Black Farmer in Mecklenburg County, Virginia sued the US Dept of Agriculture (USDA) and received a Fact of Finding for Racial Discrimination which led to the 1st USDA Discrimination settlement by an individual. Boyd went on to assist 10,000s of other Black and minority farmers to file discrimination complaints, lawsuits and class actions against USDA. Farming is our oldest occupation. In freedom we treasured having land to work for ourselves, our families and racial progress. “Forty acres and a mule,” was an embedded aspiration.
KJ “Skippa Mak” Marley, son of Kymani Marley, is an international hip-hop artist infusing reggae and dancehall, while invoking the unmistakable musical spirit of his legendary grandfather Bob Marley to speak Truth to Power.
“I think it’s shameful on behalf of white farmers who didn’t reach out to me to say they have any sort of issue with this—they went straight to federal court,” Boyd said.
The American Rescue Plan Act (ARPA) of 2021 program represents remedial relief for Black farmers who have had to fight USDA discrimination through the courts to get loans in the first place. “This is not ‘reparations’ as it’s been explained by white farmers, it’s not a ‘windfall,’ it’s not a new loan program,” he said.
“In 30-plus years of advocacy, I have never seen this level of racial tension in America. As I strive to encourage a new generation, time is against us. It’s been white farmers the whole time who have gotten debt relief from USDA, and all of these years it was Black and other Farmers of Color who were not getting it. That’s why I went through the courts and Congress to get remedial action. It finally passed under the covid spending bill,” Boyd said.
“I never heard them say it was harmful when they got debt relief,” said Boyd. “It’s a continuation of what Black farmers have been facing in this country, what you’re seeing going on in these courts.”
We want our land, we want our money, and we want reparations! Pay US Now!!!
“The Land” featuring John Boyd Jr. and KJ Skippa Mak Marley speaks volumes to the challenges we still face.
I call upon my fellow farmers, neighbors and friends to join us in facing them together.
For interviews contact John Boyd at Johnwesleyboydjr@gmail.com or 804-691-8528.
Change is Brewing Across the Nation!
Ben & Jerry’s new cold brew ice cream supports a new vision for public safety
You don’t have to be a barista to enjoy Ben & Jerry’s newest Limited Batch flavor—a cool combination of cold brew coffee ice cream, marshmallow swirls and fudge brownies. “Change is Brewing” was created to help transform the nation’s approach to public safety to one that prioritizes community needs.
Change is Brewing is part of Ben & Jerry’s ongoing work to advance racial justice, calling for the nation to divest from a broken criminal legal system and invest in services that help communities thrive, like mental health treatment, counseling, substance use treatment, and healthcare.
Ben & Jerry’s is joining more than 70 other organizations in supporting The People’s Response Act, landmark legislation introduced by Congresswoman Cori Bush. The legislation was written to transform a system that disproportionately criminalizes Black and Brown people into a system that provides resources to help every community, and especially communities of color, thrive.
The People’s Response Act was developed in partnership with community organizers, grassroots organizations, and movement partners, including the Movement for Black Lives (M4BL).
“The Movement for Black Lives welcomes Ben & Jerry’s support of The People’s Response Act, which would expand a new vision for public safety rooted in public health; and their investment in local organizations working every day in service of a new future for Black people,” said Monifa Bandele, member of the leadership of M4BL’s Policy Table. “Now is the time for Congress to embrace bold, courageous leadership and join Congresswoman Cori Bush in co-sponsoring The People’s Response Act and ensuring its final passage.”
“We appreciate Congresswoman Cori Bush for having the courage and vision to introduce the People’s Response Act, legislation that would boldly transform public safety in America,” said Jabari Paul, US Activism Manager for Ben & Jerry’s. “We’ve come to understand that public safety is also a matter of public health. Congresswoman Bush’s legislation begins to make that important link by creating a public safety division within the Department of Health and Human Services.”
The deep, rich coffee flavor in Change is Brewing is from BLK & Bold, the first Black-owned, nationally distributed coffee company that gives 5% of its profits to initiatives that support youth in need. Greyston Bakery, a values-led supplier and longtime Ben & Jerry’s partner, provides the scrumptious fudge brownies. The bakery has an “open hiring” policy that provides opportunities for people facing barriers to employment. On the pint, Black multi-disciplinary artist Laci Jordan paints a colorful picture of what the world might look like when Black people feel safe and all communities can thrive.
Change is Brewing will be available as a Limited Batch flavor at participating Ben & Jerry’s Scoop Shops and on store shelves for a suggested price of $4.49-5.69. A portion of the proceeds from the sale of Change is Brewing will go to grassroots groups working to transform public safety in America. To learn more, visit benjerry.com/change.
About Ben & Jerry’s
Ben & Jerry’s is an aspiring social justice company that believes in a greater calling than simply making and selling the world’s best ice cream. The company produces a wide variety of super-premium ice cream and Non-Dairy/vegan desserts using high-quality ingredients and lots of big chunks and swirls. As a certified B Corp, Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices via values-led sourcing initiatives when purchasing ingredients. Ben & Jerry’s is distributed in more than 35 countries in supermarkets, grocery stores, convenience stores, franchised Scoop Shops, and via on-demand delivery services. Ben & Jerry’s, a Vermont corporation and wholly owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality; a fair financial return; and social, racial, and environmental injustice around the globe. The Ben & Jerry’s Foundation, guided by Ben & Jerry’s employees, granted $3.4MM in 2020 to support progressive, justice-focused grassroots organizing around the country. For up-to-date information, visit benjerry.com.
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