Make Your Meal Count: People Across America Are Invited to Boost Local Black-Owned Restaurants on the First-Ever “Pepsi® Dig In Day” on Nov. 6
Calling all food lovers! Pepsi is sharing a first look at some of the signature events and perks arriving for the first-ever Dig In Day, a celebration of all Black-owned restaurants and chefs across America. On Saturday, Nov. 6, 2021, everyone is invited to uplift Black-owned restaurants in their community simply by enjoying delicious food and refreshing beverages.
“We all have to eat so let’s create a positive butterfly effect for small businesses and communities alike by being intentional about where we dine or order from,” said Chef JJ Johnson, Pepsi Dig In Day ambassador and James Beard Award-winning chef, TV personality, author and owner of FIELDTRIP restaurants located throughout New York City. “FIELDTRIP will serve a signature rice bowl in honor of Dig In Day, and I’m making plans to support my favorite Black-owned restaurants.”
Pepsi is calling everyone to come together before, during and after Dig In Day by dining with or ordering from their Black-owned restaurant of choice, then uploading their receipts to DigInPassport.com – a new site that makes it easy to explore Black-owned restaurants, track purchases to show support, and earn a chance for rewards. Many Black-owned restaurants across the country are planning special offerings and activities that will make this first Dig In Day delicious for all.
Free Feasts on Pepsi Dig In Day (Nov. 6)
In all corners of the country, Dig In Day food trucks will serve up complimentary bites and ice-cold Pepsi Zero Sugar from various Black-owned restaurants:
- Ben’s Chili Bowl will warm up fans with its three signature chili bowls at the University of Maryland vs Penn State University tailgate in College Park, Md.
- Brotherly Grub will share standout southern-inspired cuisine with a local twist at Drexel University in Philadelphia, Pa.
- Off the Bone Barbeque of Dallas, Texas will dish out gourmet barbecue at the Baylor University vs Texas Christian University tailgate in Fort Worth, Texas.
- Trap Kitchen will whip up Cajun fare at the Black International Marketplace of Oakland, Calif.
For dine in, Seafood Connection will offer free, signature seafood dishes with house-made secret sauce at its restaurant in Houston, Texas.
Limited-Edition Merch Drop on NTWRK
To commemorate Dig In Day and inspire Gen-Z and Millennial audiences to get engaged, Pepsi joined forces with NTWRK, North America’s premier livestream shopping platform, to create a limited-edition collectible. Chef Johnson and fashion designer/creative director Sheron Barber teamed up to design a Crossbody Culinary Case, which will be available exclusively on the NTWRK app on Nov. 6 at 9 a.m. PST/12 p.m. EST in ultra-limited quantities.
The all-original luxury leather bag and carrier was made with versatility in mind, combining functional features and easy-to-wear style elements for everyday use for everyone from chefs to on-the-go creators. The multi-purpose, black crossbody bag also features a detachable interior knife bag with cutlery compartments, pocketing, and reinforced padded walls.
How to Make Your Meal Count and Earn Rewards
Food lovers are invited to create a wave of positive impact for Black-owned restaurants on Dig In Day. The mobile-friendly Pepsi DigInPassport.com helps people seamlessly find Black-owned restaurants, upload receipts, and earn just-unveiled digital badges that can be redeemed for tasty prizes that continue to feed the Black culinary community including gift cards, cooking classes and cool collectibles. Here’s how to get involved on Dig In Day and beyond:
- Eat: Dine at a local Black-owned restaurant, in person or by ordering, and save your receipt.
- Upload: Visit DigInPassport.com to sign up, upload your receipt, and automatically earn a chance to win culinary rewards.
- Repeat: Start supporting Black-owned eateries before, during and after the special day; and encourage friends and family to do the same by sharing delicious meals on social with #DigInDay.
“We’re re-igniting support with individuals and companies alike by giving them an easy way to make their meal count on Dig In Day and every day,” said Scott Finlow, Chief Marketing Officer, PepsiCo Global Foodservice. “Our goal is to go beyond this moment to feed a movement and we’re already seeing incredible excitement from the restaurant community, our PepsiCo associates, and corporate partners who together can really make this big.”
Organizations Buying Their Employees Lunch from Black-Owned Restaurants
Pepsi is inviting other companies to join the movement by buying their employees lunch from Black-owned restaurants or encouraging them to participate leading up to Dig In Day. Confirmed corporate partners to date include Arizona Diamondbacks, BentoBox, Eastport Holdings, LLC, Forward Motion Media, Fuse, Genesco Sports Enterprises, Golin, Intersport, The James Beard Foundation, Kansas City Royals, Los Angeles Rams, Lowe’s, Memphis Grizzlies, Miami Dolphins, Miami HEAT, Minnesota Twins, Monumental Sports, National Basketball Association, National Football League, Oak View Group, Pinterest, Tampa Bay Lightning, Ten35, Vail Resorts, Washington Capitals, Washington Football Team, Washington Mystics, Washington Wizards, and WCNC (ABC).
How Restaurants Can Participate in Dig In Day
Pepsi is sharing creative ways to get people ordering online and walking through the doors of Black-owned restaurants. Black restaurateurs are invited to visit PepsiDigIn.com to access resources to grow their business and make the most of Dig In Day, including dedicated toolkits to provide restaurant owners with templated brand materials to help bolster their marketing and social media efforts.
About Pepsi Dig In
In 2020, PepsiCo committed more than $400 million to advance racial equality within the company, industry and communities it serves. As part of that, the company dedicated $50 million to support Black-owned businesses over the next five years. As a result, PepsiCo developed a multi-faceted platform designed to drive access, business acceleration, and awareness including millions in grants and resources. Restaurateurs interested in learning more can visit pepsidigin.com/resources-for-restaurateurs and food lovers can follow @PepsiDigIn on Instagram, Facebook and Twitter.
Pepsi Dig In Day is the latest and most broad-reaching initiative the brand is spearheading to drive $100 million in sales for Black-owned restaurants over the next five years. A concerted effort to support these diverse culinary establishments that serve as the cornerstone for communities across the nation, the Dig In Day national call to action will be supported by dedicated advertising, partnerships, business resources and local events.
“Councilman Joe Webb Day” in SA
The family of Joe Webb, Sr. received a Proclamation from the County and is inviting the community to come out to celebrate “Councilman Joe Webb Day” Sunday, September 18, 2022. There will be a balloon release in honor of his legacy and first year of his death. The celebration will take place at the Joe Webb Bridge at 2:00 p.m.
Former City Councilman Joe Webb was a man of firsts. He was the first African American Manager of an HEB store; he managed Store #7 on New Braunfels Ave. for many years and then worked his way up to Store Director for different areas within the city of San Antonio. Webb eventually opened up his own full-service store called WebbWay on the city’s Eastside. Webb was also the longest serving councilman for District 2. He was elected in 1977 and served in that position until 1991.
At the age of 86, Joe Webb, Sr. passed last year following complications from kidney failure. Webb was a pastor and a devote servant of the Lord. For those who didn’t know him he was also known for his melodious baritone voice.
The 39th Annual Jazz’SAlive
SAN ANTONIO, TEXAS – The City of San Antonio’s Official Jazz Music Festival is ensuring Jazz Is Alive in San Antonio! The San Antonio Parks Foundation, in partnership with The City of San Antonio and Michelob Ultra, present the 39th Annual Jazz’SAlive Festival on September 23 and 24 in downtown San Antonio. In addition to stages in historic Travis Park, for the second consecutive year, festival organizers will program a stage at Legacy Park. The San Antonio Parks Foundation is an independent 501(c)(3) organization providing improvements to parks and the park experience to the area’s 250+ parks and over 150 miles of walking and biking trails.
Jazz’SAlive General Admission is free, all ages, and open to the public! No outside food or beverage is allowed. Tickets are available for premium seating and VIP areas.
Jazz’SAlive offers a limited number of premium Patron Seats at the main stage for those who want to upgrade their viewing experience and leave the lawn chairs at home. Patron Seats are sold as single-day tickets. Fans who wish to have a Patron Seat on both Friday and Saturday will need to purchase a ticket for each day. Each ticket includes 1 priority seat the main stage in Travis Park with access to a cash bar and cocktail service.
For more information visit https://saparksfoundation.org/event/jazzsalive/,
Introducing Labor Plaza – A Public Art Tribute to the Labor Movement in San Antonio
DOWNTOWN PLAZA FEATURES SCULPTURES, POETRY AND VISUAL ARTS THAT WILL EDUCATE AND INSPIRE VISITORS.
SAN ANTONIO (September 2, 2022) – The City of San Antonio’s Department of Arts & Culture invites the community to visit the newly completed Labor Plaza, which highlights the contributions of the labor movement and labor leaders in San Antonio and the United States. San Antonio Mayor Ron Nirenberg will be on-site for the official ribbon cutting ceremony which will be held on Monday, September 5, 2022 at 11:45 a.m.
Located in the River Walk Public Art Garden on Market Street across from the Henry B. González Convention Center, Labor Plaza is located in a space that was originally home to a sculpture of labor leader Samuel Gompers, created in 1982 by Betty Jean Alden. Due to irreparable structural damage caused by time and weather elements, the sculpture had to be decommissioned and deinstalled. The Department of Arts & Culture collaborated with American Federation of Labor and Congress of Industrial Organizations (AFL-CIO) on a contemporary way to replace the sculpture and continue to recognize labor, civil rights and social justice in San Antonio in the space.
“Labor Plaza is a tribute to the contributions and sacrifices of labor leaders throughout the history of San Antonio,” said Department of Arts & Culture Executive Director Krystal Jones. “We hope that the community will find this space to be engaging, inspiring and educational as we commemorate the labor movement from the past to the present.”
Visitors to Labor Plaza will find etchings and visual artworks embedded throughout the plaza including a poem titled So that Our Crossing May Never be Obstructed and five artworks by Octavio Quintanilla, San Antonio Poet Laureate 2018 – 2020; an excerpt from labor anthem Solidarity Forever written by Ralph Chaplin in 1915; and biography etchings recognizing eight notable San Antonio labor figures. Influential leaders, who are honored at the space, include Emma Tenayuca, Hank Brown, Rebecca Flores, Joan Suarez, Robert Thompson, Linda Chavez-Thompson, Mario Marcel Salas, Samuel Gompers and Shelley Potter.
In addition, a sculptural series titled I Remember Everything by Washington-based artist Ries Niemi is installed within the plaza. The Department of Arts & Culture worked with San Antonio landscape architect firm Terra Design Group to craft the layout of the space to inspire learning and reflection on labor in San Antonio.
Linda Chavez-Thompson was the first Hispanic woman to serve as an Executive Board member of the National AFL-CIO in 1993 and then elected to a newly created position of Executive Vice-President of the National AFL-CIO in 1995. She served in office thru 2007, when she retired and came back home to San Antonio. “We are grateful to the City of San Antonio for recognizing the hard-fought efforts and accomplishments of the local labor movement through this beautiful Labor Plaza,” said Chavez-Thompson. “Personally, it is an honor to be included alongside such influential labor leaders, who have all had a tremendous impact on the labor movement so that working people today have better wages and working condition and workers’ rights.”
Labor Plaza is part of the River Walk Public Art Garden, which functions as an outdoor public art exhibition featuring works from San Antonio and international artists. Some artworks by San Antonio artists also featured here include “Bloom” by Leticia Huerta, “Green Spaces at Market Street” by Cade Bradshaw and Ashley Mireles, “Spheres of Reflection” by Kaldric Dow and “Najo Jām” by Carlos Cortés and Doroteo Garza.
For more information about Labor Plaza, the River Walk Public Art Garden and the Department of Arts & Culture’s Public Art Program, visit SanAntonio.gov/arts or follow the Department of Arts & Culture on social media at @GetCreativeSA.
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