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Triller Launches Monthly Assembly for Black Creators

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A Virtual Event Series Built to Connect Creators with Brands

Triller, the popular global social media and music discovery platform, announced the Assembly for Black Creators, a new virtual event series beginning October 20 and running monthly through the end of 2021. The series will build to the 1st annual Black Creator Conference, which will now be held in the first half of 2022. 

The objective of Assembly for Black Creators is to empower Black creators and talent to deepen the pipeline of Black-owned content across entertainment, lifestyle, fashion, sports and other genres available to consumer brands for integration and advertising opportunities. The Assembly will bring together more than 250 Black content creators with major brands, including Popeyes and Hallmark, enabling both parties to forge relationships and create branded content.

Brand managers and content creators will meet in a virtual “Monetization Village,” working together to strategize, ideate and execute real-time social media campaigns. Through this collaboration, brands will have immediate access to bespoke integrations, new audience exposure and possibilities for future collaboration with creators.

“Building direct, equitable relationships between creator and brand is the driving force for Assembly for Black Creators,” said Bonin Bough, Triller’s Chief Growth Officer, who has led the initiative for Triller. “With our innovative ‘Monetization Village,’ Black creators will work with best-in-class brands to gain a more substantial foothold in the ever-evolving digital marketing space. We’re fostering greater racial equity across media, and by bringing together creators and advertisers in a dynamic and supportive environment we will enhance opportunities for everyone.”

“We started this effort with a deep appreciation of the huge impact Black Creators have had on culture and content around the world. With this series, we are catalyzing the need for brands, agencies and media properties to invest in Black creators and media owners,” said Mahi de Silva, CEO of TrillerNet, parent company to Triller, Verzuz, Amplify.ai and other media brands. “Events like the Assembly for Black Creators are essential for pushing important industry-wide change, as it is scalable and repeatable, deploys spend directly to individuals and brands, and helps create a thriving ecosystem of media, bolstered by education, tools and support.”

Assembly for Black Creators will take place October 20, November 10 and December 3, culminating in the Black Creator Conference in 2022. Leading Black-owned, Atlanta-based influencer house The Collab Crib is an advisor and curator. The first day-long event on October 20 will kick off with keynote addresses by music icons Timbaland and Swizz Beatz, founders of the ground-breaking Verzuz “artist battle” livestream platform, as well as remarks from celebrated rapper-singer-producer Quavo.

Assembly for Black Creators will feature breakout and training sessions for creators focused on digital design, new creator tools, augmented reality, culture marketing, virality & trends and platform partnerships and brand building.

For more information, please visit https://assemblyforblackcreators.com.

About Triller
Triller is the globally popular AI-powered social media and music discovery experience that allows users to create professional-looking videos in a matter of seconds. Pick a song, select the portion of the song you want to use, snap a few takes and with the tap of a button you have a celebrity-quality music video starring you and your friends. Triller relies solely on organic growth and has more than 350 million downoads, with celebrities like Alicia Keys, Cardi B, Marshmello, Roddy Ricch and Eminem regularly using the app to create their own music videos. Triller is owned by TrillerNet. For more information, visit www.triller.co and follow @triller on Instagram.

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McDonald’s Inspiration Celebration® Gospel Tour

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The McDonald’s Inspiration Celebration® Gospel Tour Makes It a December to Remember with an Inspirational Show Featuring Award-Winning Gospel Artists to Ring in the Holiday Season

On Sunday, December 12 at 8 p.m. ET, McDonald’s USA will deliver the gift of music to McDonald’s fans through its Inspiration Celebration Gospel Tour Holiday Experience. In partnership with BET, award-winning and emerging gospel artists including Yolanda Adams, Kurt Carr, James Fortune, The Walls Group, and Brian Courtney Wilson, and BET’s Sunday Best winner Stephanie Summers, will grace the virtual stage to ring in the season with some of their chart-topping hits and holiday carols and gospel music many love.

Show performers will come together to premiere “Christmas Spirit,” a feel-good song written and produced by chart-topping gospel artist, Sir the Baptist. Written exclusively for this Holiday Experience, the tune merges traditional gospel music with contemporary hip-hop sounds.

This special holiday concert continues the long-standing Inspiration Celebration Gospel Tour tradition of supporting Ronald McDonald House Charities (RMHC®) and its mission to improve the health and well-being of children and their families. Because ’tis the season, virtual concert-goers can donate to RHMC live at RMHC.org/ICGT2021.  Since 2012, the McDonald’s Inspiration Celebration Gospel Tour has raised more than $1M to help families with ill or injured children stay close when they need it most.

“The holidays are such a special time. But as much as it’s a time for celebration, it’s a time to reflect and give back to others around us,” said Yolanda Adams, Grammy-nominated singer-songwriter. “I am proud to join this talented group of artists to usher in the holiday spirit for gospel fans nationwide while supporting Ronald McDonald House Charities families.”

Merging family and ministry, The Walls Group brings their powerful melodies and harmonies to the McDonald’s Inspiration Celebration® Gospel Tour Holiday Experience.

Fans can stream the show on BET’s YouTube Channel. Ahead of the show, they can also experience a virtual red carpet hosted by social media comedian @NotKarltonBanks who will perform lively skits, host spirited interviews with tour artists, and give viewers a peek behind the scenes of the holiday show. Multi-award-winning musician and syndicated radio personality Lonnie Hunter will host the show.

“We are thrilled to bring back our holiday show as a celebration of this joyous season and what it means to the communities we serve,” said Harry Smith, Indiana McDonald’s Owner/Operator and Chair of the Inspiration Celebration Gospel Tour.  “While McDonald’s and its Owner/Operators are committed to helping communities throughout the year, we are especially honored to help RMHC families through this special show that is a treat for all who love gospel music and holiday cheer.”

The McDonald’s Inspiration Celebration Gospel Tour Holiday Experience is the fifth and final stop of the annual tour that is celebrating its 15th anniversary this year. Launched in September during Gospel Music Heritage Month, this longstanding event feeds and fosters community through the deeply rooted tradition of gospel music. The 2021 virtual tour and concert series featured talented gospel performers representing the Gulf Coast, West Coast, Carolinas, the DMV, and Houston.

Visit www.blackandpositivelygolden.com for streaming information and additional holiday show details, and follow @WeAreGolden on Instagram for future tour updates.

About McDonald’s USA Community Efforts

The McDonald’s 15th Annual Inspiration Celebration Gospel Tour is just one of many company initiatives created to connect with the communities McDonald’s serves. These efforts include webinars such as Classroom Convos, which focus on topics currently impacting Asian and Pacific Islander American students; the HACER® Education Tour, which provides information to navigate the college application process; the Black & Positively Golden Mentors Program, which pairs industry leaders with up-and-coming changemakers in the same fields; support of Boys & Girls Clubs of America’s diplomas2Degrees program which familiarizes teens with post-secondary education opportunities; and the Archways to Opportunity program for restaurant crew which provides educational resources to eligible employees at participating U.S. restaurants. Together, with its Owner/Operators, McDonald’s is feeding and fostering the communities it serves.

About McDonald’s USA

McDonald’s serves a variety of menu options made with quality ingredients to more than 25 million customers every day. Ninety-five percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. For more information, visit www.mcdonalds.com, or follow us on Instagram at @WeAreGolden and Facebook www.facebook.com/mcdonalds. To learn more about the Black & Positively Golden initiative, visit www.mcdonalds.com

About Ronald McDonald House Charities

Ronald McDonald House Charities® (RMHC®), is a non-profit, 501 (c) (3) corporation that creates, finds, and supports programs that directly improve the health and well-being of children and their families. Through its global network of nearly 260 Chapters in more than 62 countries and regions, and its three core programs: the Ronald McDonald House®, the Ronald McDonald Family Room® and the Ronald McDonald Care Mobile®, RMHC helps families with sick children stay together, and close to the medical care their child needs at leading hospitals worldwide. RMHC programs not only provide access to quality health care, they enable family- centered care ensuring families are fully supported and actively involved in their children’s care. For more information, visit rmhc.org. Follow RMHC on TwitterFacebookInstagram and LinkedIn.

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Scott Mills New CEO at BET

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Scott M. Mills has been promoted to Chief Executive Officer of BET, the nation’s leading provider of quality content from Black creators. The announcement was made today by President and CEO of ViacomCBS, Bob Bakish, and Chairman and CEO of Showtime Networks, David Nevins.

During his four-year tenure as BET President, Mills sparked invaluable change that structured and positioned the legacy brand for future success in a rapidly evolving media landscape. Since his appointment in 2018, Mills expanded the BET brand well beyond the framework of a traditional cable network, into the multi-platform media powerhouse that it is today with the launches of BET+, a premium subscription streaming service; BET Studios, an innovative studio venture providing equity ownership to Black content creators; BET’s wide-reaching digital platforms and footprint; and much more. Bringing A-list content creators into the fold, Mills set new precedents for BET, and, by extension, ViacomCBS, making the global media brand the largest commissioner of Black premium content through partnerships with Tyler Perry, Lena Waithe, Kenya Barris, Lee Daniels, and many others.

“Under Scott’s leadership, BET has reached new heights with continued commercial success and profound cultural impact during a period of immense industry and social change,” said Bob Bakish, President and CEO of ViacomCBS.

“Scott has been instrumental in the expansion of the BET brand as the premier destination for Black entertainment and top talent, and he has spearheaded transformative initiatives that not only give back to the community but also play a critical role in representation in front of and behind the camera. BET is a source of inspiration and pride across the company, and I’m excited for BET’s strong future ahead with Scott at the helm.”

Under Mills’ executive leadership, BET will continue to build upon its 40-year legacy of entertaining Black audiences and its commitment to entertain, engage, and empower the Black community. Philanthropy has always been central to BET’s mission, however Mills’ dedicated social impact strategies have inspired company- and industry-wide change. One such example is Content for Change, a multi-pronged initiative that leverages data to effect societal change and combat bias, that was recently adopted across the entire ViacomCBS organization. Whether investing in Black communities, discovering, and fostering Black creatives and talent, or rallying Black leaders across business, media, and entertainment to raise nearly $20M in COVID-19 relief to support Black communities hit the hardest by the virus, BET remains the industry leader in Black premium content and steadfast in its duty to the Black community.

“BET is uniquely positioned to thrive at the intersection of content, community, and culture,” said Mills. “Through the power of the BET brand, our incredible team and great partners, we’ve established leading business franchises across linear, streaming, digital, and most recently, content development and distribution. It is an extraordinary privilege to steward such a culturally significant brand with an enormous legacy as a catalyst for change. As CEO, I look forward to working with my immensely talented BET colleagues and our great partners to ensure that BET continues to thrive and remains ideally positioned to succeed in the ever-changing media landscape.”

For more information about BET, visit BET.com, watch and stream through your devices, and follow BET on social via InstagramTikTokFacebook, and more.

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Marvin Gaye ‘Save The World: Remix

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Motown/UMe Release Marvin Gaye ‘Save The World: Remix Suite’ From Acclaimed Producer SaLaAM ReMi

As part of the ongoing celebration of the 50th anniversary of Marvin Gaye‘s iconic album, What’s Going OnMotown/UMe is releasing Save The World: Remix Suite from GRAMMY®-nominated producer SaLaAM ReMi today. Listen to it here.

“Marvin Gaye has been my favorite artist as his 70s LPs are unmatched as singular bodies of work,” says ReMi. “It was an honor to be able to look at the What’s Going On LP and to be able to create a remix suite to sit next to it. This is a dream come true. LoveLiveMPG.”

Known for his work with countless hip hop, pop, and R&B icons, ReMi has been hugely influenced by Marvin Gaye and was honored by the opportunity to reimagine these multi-generation defining tracks. Instead of re-interpreting the sacred title track, he shifted focus onto “Save the Children,” and the B-side “Sad Tomorrows,” an early version of “Flying High (In the Friendly Sky),” as well as the timeless holiday cut, “I Want to Come Home for Christmas,” and an unreleased Marvin Gaye instrumental, “No Need,” taken from the “Sad Tomorrows” sessions. He also went a step further and contributed visually to the remix suite, creating a celebratory illustration for the album cover art. 

Connecting these tracks with masterfully crafted transitions to mirror the original concept album flow of What’s Going On, his interpretation of “Save The Children” magnifies the song’s natural rhythm and groove, giving way to his sleek and dynamic remix of “Sad Tomorrows,” which in turn leads gracefully into Marvin’s impassioned “I Want To Come Home For Christmas,” which also recently debuted its first ever music video. Closing the suite, ReMi’s re-imagining of the instrumental “No Need” encapsulates Gaye’s poignant artistry, honoring his warm tones, swirling soundscapes, and passionate melodies. 

Save The World: Remix Suite
Marvin Gaye x SaLaAM ReMi

1. Save the Children (SaLaAM ReMi Remix)
2. Sad Tomorrows (SaLaAM ReMi Remix)
3. I Want To Come Home For Christmas (SaLaAM ReMi Remix)
4. No Need (SaLaAM ReMi Remix)

Additionally, on January 28, 2022, Motown UMe will release the original What’s Going On album in a 2LP, 180gm anniversary edition, with the main album mastered from analog for the first time since its original release, and an additional disc including all mono single mixes plus four rare cuts making their vinyl debut. Purchase the What’s Going On: 50th Anniversary 2LP Edition here.

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