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NFL – Roc Nation Partnership

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New York, NY – Roc Nation announced it has entered into a long-term partnership with the National Football League as the league’s official Live Music Entertainment Strategists. The partnership will begin as the NFL’s 100th season kicks off and will serve as a commitment from Roc Nation and the NFL to nurture and strengthen community through music and the NFL’s Inspire Change initiative.

Roc Nation will spearhead and advise on the selection of artists for NFL tentpole performances, including the Super Bowl, and will assist in the production and promotion of new music as well as culture- and cause-focused initiatives.  

A core component of the partnership will be to amplify the Inspire Change platform priority areas identified by NFL Players, including Education and Economic Advancement, Improving Police-Community Relations, and Criminal Justice Reform.

 “With its global reach, the National Football League has the platform and opportunity to inspire change across the country,” said Shawn “JAY-Z” Carter. “Roc Nation has shown that entertainment and enacting change are not mutually exclusive ideas – instead, we unify them. This partnership is an opportunity to strengthen the fabric of communities across America.”

Roc Nation and the NFL will work together to create and distribute music content across multiple music streaming services for a variety of initiatives. Roc Nation will work alongside the league with artists to curate the richness of football culture nationwide. Content initiatives may include a Live Visual Album, “Songs of the Season” original music, archived and current content from live NFL music events and artist podcasts.

“Roc Nation is one of the most globally influential and impactful organizations in entertainment,” said NFL Commissioner Roger Goodell. “The NFL and Roc Nation share a vision of inspiring meaningful social change across our country. We are thrilled to partner with Roc Nation and look forward to making a difference in our communities together.”

Roc Nation will also consult and collaborate on various aspects of production, promotion, marketing, and communications for live music events and related activations, which include new endeavors such as Songs of the Season and a Pro Bowl Community Concert.

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Michele Ghee New CEO of Ebony / Jet Magazine

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LOS ANGELES, Jan. 19, 2021 /PRNewswire/ — Bridgeman Sports & Media has installed Michele Ghee as CEO of iconic brands EBONY & JET.  This historically rooted brand celebrates 75 years of chronicling Black life in America. With that, it now embarks on its future with Ghee boldly holding the reigns.  A brand known for unapologetically documenting the courageous contribution of Blackness to the American landscape, its new CEO states,  “Everything we say will come through the lens of Black journalists. We will ensure there is a safe space for Black journalism to thrive. I’m a little Black girl from Oakland, CA. I’m not apologizing for any of it. Our voices matter. We are History in the making!” 

Michele Ghee, Photo Credit: Maya Darasaw

I’m a little Black girl from Oakland, CA. I’m not apologizing for any of it. Our voices matter. We are History in the making!Tweet this

This titan of industry understands the privilege and responsibility of stepping into a leadership role within the culturally embedded Ebony and Jet brands. “Mr. Johnson was a visionary who operated with courage. He made a commitment to the Black American journey and in the process, he left an unforgettable legacy,” says Ghee. 

According to the new CEO, Ebony and Jet will hold true to those simple fundamental principles of documenting stories of Black Culture as it raises the brands’ profile to reach a global community. “Our brands’ main responsibility will be to focus completely on what our beloved audience wants and needs with bold informed editorial, brilliant content, and the opportunity to connect with like minded people. Paying homage to Mr. Johnson’s legacy means that my team will carve-out and create our own path. We will NOT succumb to the status quo.”

Of this appointment new owner Eden Bridgeman states, “We are honored to have Michele Ghee at the helm to steward these iconic brands. With a proven track record over a storied career thus far and a passion to bring her life experiences to Ebony and Jet we are excited at the future she will create. The next chapter of Ebony and Jet’s history will be told for generations to come and having her continue to authentically document, innovate, and uplift the culture will be keys to our success.”   

(PRNewsfoto/EBONY & JET MAGAZINE)

Michele Thornton Ghee is proud and honored to serve as the CEO of 1145 Holdings LLC. The company includes all assets related to Ebony and Jet. She is charged with creating the vision and activating the strategy for these iconic brands as she steers them into the 21st century. The Brand value proposition will be embedded in Information|Inspiration|Inclusion. Ghee has worked in the media and entertainment space for over a quarter of a century. She has generated billions of dollars in revenue while working for some of the most powerful companies in the world including WME, CNN, A&E, The History Channel and BET Networks. While at BET, Michele created and ran the first and only network for black women: BETHer. This award-winning titan of industry is an expert in many areas including; leadership, culture, strategy, customer service, revenue generation, diversity, equity and inclusion and relationship building.  She currently resides in New Jersey with her husband Tony and two kids Taylor and Jordan.

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Maya Angelou Barbie®

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Barbie® recognizes all female role models. The Inspiring Women™ Series pays tribute to incredible heroines of their time; courageous women who took risks, changed rules and paved the way for generations of girls to dream bigger than ever before. As a writer, author, activist, and teacher, Dr. Maya Angelou has received numerous awards and accolades including over 50 honorary doctorates, the Presidential Medal of Freedom and a National Book Award nomination for her 1970 autobiography, I Know Why the Caged Bird Sings. In 1993, she became the first African American and female poet to speak at a U.S. Presidential inauguration. Maya Angelou Barbie® doll is being presented to honor the history and impact of Dr. Maya Angelou’s activism, work and achievements. Sculpted to her likeness and dressed in a head wrap and dress with floral print, Maya Angelou Barbie® doll features a curvy body and articulation for endless posing possibilities. With displayable packaging, this celebration of Dr. Maya Angelou’s extraordinary life and work makes a great gift for Barbie® collectors and kids ages 6 years old and up.

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No Limits

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Music Mogal and business man Master P and former NBA Player Baron Davis are in talks to make boss moves to buy Reebok for around $2.4 billion. Adidas, the parent company of Rebook is looking to sell the sports brand. This purchase would be historical and could put money back into the communities that helped make the company what it is today.

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