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Facebook Tests Augmented Reality Ads

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At the 2018 F8 Developer Conference, Facebook announced that they’ll be testing augmented reality ads in Messenger with select brands, and this week they announced that something similar would be showing up in users’ feeds.

Select advertisers like Sephora, Michael Kors, Wayfair, and Pottery Barn will be the ones getting to test these ads, and the goal is to roll them out to more brands throughout the year.

These ads currently allow users to use Facebook’s native in-app camera to see how products (like sunglasses or a certain lipstick color) would look on themselves.

Augmented reality (AR) has huge selling potential.

It doesn’t require potential customers to invest in technology that many can’t afford like virtual reality currently does.

And, as we all know, dynamic, engaging ads are a great way to capture user attention and reel them in.

This ability being added to Facebook Ads will make the platform even more competitive and effective, especially since users don’t have to leave the app to access the features.

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“REEL” Representation

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This Remix on an Old-School Toy Provides “Reel” Representation For Black Children

Nationwide — What do you get when you remix the old-school View-Master with affirming content and Black representation for children? The answer is BlackBabyBooks.com’s new Reel Representation Viewer.

lackBabyBooks.com makes it easier to discover and purchase children’s books with Black characters, but its founder, Veronica N. Chapman, believes they can offer even more. Research shows that when Black children see themselves represented positively in their media, it fortifies their self-esteem and helps protect them from the impact of racism. That’s why Ms. Chapman is launching a product that provides reel representation, pairing a love for the nostalgic View-Master with the empowering art of Black illustrators.

An entrepreneur and children’s book author, Ms. Chapman employs her talents to uplift Black children. “For years,” she says, “I have been developing products and writing to empower and inspire Black children. Thousands of children have benefited from my endeavors by reading my books, purchasing my products, and using services I designed specifically for them. As a result, Black children have learned to love themselves exactly as they are. They have started businesses, been inspired to challenge themselves, and their self-esteem has increased. Our Reel Representation Viewer is a continuation of my commitment to our children so they can stand tall in the face of any efforts to devalue them, and resist any messages that may make them question their brilliance and promise.”

The Kickstarter Campaign to take pre-orders for the Reel Representation RetroViewer is now live. Back the campaign and show reel love to the children in your life by purchasing a Reel Representation Viewer at ReelRepresentation.com

Follow the brand on Instagram @blackbabybooks

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Entrepreneur Launches New App to Empower Foodies to Support Black-Owned Eateries

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Nationwide — Finding and supporting the best black eateries is now a lot easier thanks to entrepreneur Braxston Richmond’s launch of the new app, Black Foodie Finder.

Touted as the ‘Best Urban Foodie App’, Black Foodie Finder is an app database of Black-owned restaurants, food trucks, and other eateries all across the United States. The app features a list of Black-owned restaurants from over 6,000 locations that offer everything from soul food and barbecue to cultural cuisine, vegan dishes, and more.

Black Foodie Finder is a versatile and easy to use app that allows users to search for restaurants by state. This app also allows users to shop black-owned food products, find chef catering services, and hand-picked events centered/and or supported by the black community. Users can also find and add favorite recipes with images and instructions.

But it’s not just about making it easier for foodies to find black-owned restaurants. Black Foodie Finder gives restaurant owners an extra platform to showcase their business and connect with a wider demographic.

The Black Foodie Finder App is available for free download in the App Store and Google Play. For further information, visit BlackFoodieFounder.com. Follow them on Instagram at @BlackFoodieFinder.

For press inquiries, contact info@blackfoodiefinder.com

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Women Changing the Face of Tech

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TUNE IN: CLEO TV SPOTLIGHTS WOMEN CHANGING THE FACE OF TECH ON ALL-NEW EPISODES OF CLEO SPEAKS FEATURING GOOGLE EXECUTIVE VALEISHA BUTTERFIELD JONES AT 9 A.M. ET/8C AND AIRBNB EXECUTIVE JANAYE INGRAM AT 9:15 A.M. ET/8:15C

At the intersection of empowerment, technology and world change, Valeisha Butterfield Jones is a force to be reckoned with. She is a wife, a mom, the Global Head of Community and Inclusion for Google and the co-­founder and CEO of the Women in Entertainment Empowerment Network (WEEN). Motivated by an encounter with then Sen. Barack Obama, she later became the 2012 National Youth Vote Director for President Obama’s re-election campaign and was instrumental in delivering one of the highest youth voter turnouts in American history. Then, as Deputy Director of Public Affairs for International Trade in the U.S. Department of Commerce, she led community engagement efforts targeting minority and women-owned businesses. In this eye-opening episode, Butterfield Jones shares her inspiration, how her work has made an impact, and what it means to be a Black woman in America today.

Touted as an “impressive leader” by First Lady Michelle Obama, Janaye Ingram has devoted her career to empowering people and creating change. As Director of National Partnerships for Airbnb, Ingram helps connect Airbnb with organizations and communities throughout the US. Christened a face of the new civil rights movement, Ingram began her career in advocacy at the National Action Network (NAN), where she planned the 50th anniversary of MLK’s iconic March on Washington, and served as a founder of the Women’s March, Inc., as well as Head of Logistics for the Women’s March on Washington and a lead organizer for global actions. In this conversation, Ingram discusses her journey, her nonprofits in New York and New Jersey and her road to success.   CLEO SPEAKS is produced by Ruby Red Inc., with Gina Holland and Martine Charles serving as Executive Producers. Jason Ryan is the Executive Producer in Charge of Production for TV One; Donyell McCullough is Senior Director of Talent & Casting; and Brigitte McCray is Senior Vice President of Original Programming and Production.  For more information about CLEO TV visit www.mycleo.tv and check out CLEO TV YouTube Channel. Viewers can also join the conversation by connecting via social media on TwitterInstagram and Facebook (@mycleotv) using the hashtag #CLEOTV.

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