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Brands Taking Notice of the Black Dollar

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Black consumers are speaking directly to brands in unprecedented ways and achieving headline-making results. Throughout 2017, popular brands witnessed the power of Black Twitter and the brand impact of socially conscious black consumers.

Through social media, black consumers have brokered a seat at the table and are demanding that brands and marketers speak to them in ways that resonate culturally and experientially—if these brands want their business. And with African Americans spending $1.2 trillion annually, brands have a lot to lose.

Mainstream manufacturers across other industries are also seizing the opportunity to create specific products that appeal to diverse consumers. Not so surprisingly, African Americans have cornered the ethnic hair and beauty market, ringing up $54 million of the $63 million total industry spend in 2017.

But marketers should find it interesting that black consumers aren’t just spending on products created specifically to appeal to them. In fact, in terms of sheer dollars, African Americans spent considerably more money in the general beauty marketplace last year. Black shoppers spent $473 million in total hair care (a $4.2 billion industry) and made other significant investments in personal appearance products, such as grooming aids ($127 million out of $889 million) and skin care preparations ($465 million out of $3 billion).

To learn more about the power of the black dollar, go here.

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Black Man produces water out of thin air!

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American Tax Geeks is Giving $112 Million to African Americans to Start Thousands of Franchises

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Nationwide — American Tax Geeks is known as the franchise company that pays all of the startup costs for it’s franchise owners. But now they’re specifically giving $112 million to African Americans to start an American Tax Geeks franchise. They pay your startup costs, provide employee training, and much much more. Their popular franchise model of paying for the startup costs of their franchise owners has allowed them to become the fastest growing franchise ever, with 10,000 locations for next tax season.

According to Derrick Smith, Director of Operations, “We have received a tremendous amount of applicants that want to become American Tax Geeks franchise owners, but we want to see more diversity with our franchise owners. We have apportioned specific amounts of resources for all minority franchise applicants and specifically we want at least 20 percent of our franchise locations to be owned by African Americans. We have allocated $112 million that will go towards paying for all of the startup costs of thousands of new African American franchise owners across the country. We pay several thousands in startup costs for each franchise owner. I encourage any African American that is an aspiring business owner to take advantage of this tremendous opportunity to become an American Tax Geeks franchise owner with absolutely no upfront startup costs.”

Furthermore, in addition to paying all of your startup costs, right now they’re also waiving their $40,000 initial franchise fee. With annual gross income for franchise owners being around $200K, it’s truly one of the best franchises opportunities ever.

And tax preparation is an industry that’s truly always in demand. The latest fiscal year count available from the IRS shows that more than 83 million taxpayers paid someone to prepare their federal tax return. American Tax Geeks franchise owners don’t need any prior tax experience because the actual tax work is performed by their employees and managers.

American Tax Geeks provides their franchise owners with a store location, employee training, marketing support, and everything that they need to get started and succeed without spending one penny. This is truly how more franchise companies need to operate.

To learn more about becoming an American Tax Geeks franchise owner, go to www.AmericanTaxGeeks.com right now, before it’s too late.

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New Rosa Parks Barbie

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Nationwide — Rosa Parks, known as the Mother of the Modern Civil Rights Movement, is being honored with a Barbie doll that resembles her. Children can now play with a toy that will truly  inspire them, but the doll is also expected to be popular with collectors.

Mattel, the makers of Barbie, is recognizing the achievements of many historical women including Rosa Parks who “made the world better for future generations of girls.”

“By celebrating their achievements with dolls made in their likeness, we hope girls will be inspired to pursue their dreams,” a spokesperson for Mattel told CNN.

The Barbie doll will feature Parks’ authentic clothing and accessories as well as educational material about her contributions to society.

The launch of the new dolls comes as part of the brand’s Inspiring Women Series which aims to honor historical role models who paved the way for generations of girls to dream bigger.

Moreover, Mattel stated that research found that girls from the age of 5 are more likely than boys to experience the “Dream Gap” wherein they could feel like their own gender isn’t smart and competent enough. To address that, showing girls more role models and telling their stories could be beneficial.

Other women who are part of the new collection are Katherine Johnson, Frida Kahlo, Amelia Earhart, and Sally Ride.

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