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Facebook Tests Augmented Reality Ads

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At the 2018 F8 Developer Conference, Facebook announced that they’ll be testing augmented reality ads in Messenger with select brands, and this week they announced that something similar would be showing up in users’ feeds.

Select advertisers like Sephora, Michael Kors, Wayfair, and Pottery Barn will be the ones getting to test these ads, and the goal is to roll them out to more brands throughout the year.

These ads currently allow users to use Facebook’s native in-app camera to see how products (like sunglasses or a certain lipstick color) would look on themselves.

Augmented reality (AR) has huge selling potential.

It doesn’t require potential customers to invest in technology that many can’t afford like virtual reality currently does.

And, as we all know, dynamic, engaging ads are a great way to capture user attention and reel them in.

This ability being added to Facebook Ads will make the platform even more competitive and effective, especially since users don’t have to leave the app to access the features.

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BMW’s iNEXT

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BMW Vision iNEXT Concept has finally been revealed and it represents just one of the building blocks to BMW’s EV future, according to BMW CEO Harald Krüger. “The iNEXT project will provide our building blocks for the future, from which the entire company and all of its brands are set to benefit.”

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Driving While Black goes High Tech

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The phrase “Driving While Black” has been used in both the public and private discourse relating to the Racial Profiling of Black motorists.The term rose to prominence in public discourse during the 1990s, in the wake of the War on Drugs, when it was brought to public knowledge that police stations across the country were intentionally targeting racial minorities to curb the trafficking and sale of drugs in the United States.For example, New Jersey released state documents in 2000 which showed police training memos instructing officers to make racial judgments in order to identify “Occupant Identifiers for a possible Drug Courier” on the highway.

The phrase was further magnified after the ruling of Whren v. United States (1996), when the Supreme Court of the United States unanimously ruled that police officers may stop any motor vehicle operator if any traffic violation has been observed.The case has been criticized by scholars for allowing too much subjectivity on the part of police officers to use racial bias as a justification for the stop.

Subsequent media coverage of the phrase “Driving While Black” since the 1990s has been expansive and more common.The phrase is often used in anecdotal accounts of racial profiling of motor vehicle operators as well as statistical and legal analyses of racial profiling, a notable example being the case of Tolan v. Cotton.

In 2014 Portland lawyers Melvin Oden-Orr and Marianne Hyland created an app named “Driving While Black” in which users can record police and alert people when they are stopped by police on the road. It also supplies users with information on how to handle a traffic stop, including their legal rights and “best practices” for “how to be safe.”The American Civil Liberties Union (ACLU) released a similar app called “Mobile Justice” in which users can record and upload videos to the ACLU office.

The phrase DWB was amplified in the scope of American public discourse through social media mediums in which African Americans can record police encounters and disseminate it to a large audience.’Driving While Black’ was invoked in the media following the recent deaths of Sandra Bland (d. 2015) and Philando Castile (d. 2016), both of whom were African Americans who were pulled over by police while driving.


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Devialet phantom gold 4500 watts

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Forget what you think you know. Far more than a connected speaker, plug and play Phantom to trigger an intense emotional experience. Encounter the physical impact of a high-end ultra-dense sound. Instantly. With power, clarity and precision unlike anything you’ve heard before. Revolutionary. Hi-Fi, docks, speakers, home cinema. Wireless, bluetooth, multiroom. Phantom obliterates all existing systems.

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