At the 2018 F8 Developer Conference, Facebook announced that they’ll be testing augmented reality ads in Messenger with select brands, and this week they announced that something similar would be showing up in users’ feeds.
Select advertisers like Sephora, Michael Kors, Wayfair, and Pottery Barn will be the ones getting to test these ads, and the goal is to roll them out to more brands throughout the year.
These ads currently allow users to use Facebook’s native in-app camera to see how products (like sunglasses or a certain lipstick color) would look on themselves.
Augmented reality (AR) has huge selling potential.
It doesn’t require potential customers to invest in technology that many can’t afford like virtual reality currently does.
And, as we all know, dynamic, engaging ads are a great way to capture user attention and reel them in.
This ability being added to Facebook Ads will make the platform even more competitive and effective, especially since users don’t have to leave the app to access the features.
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Black Households Are Saving Money By Streaming Their TV Channels
Nationwide — USAstreamsTV, a Black-owned company, is using technology to help break barriers that have limited many African Americans from having affordable access to live network channels. USA Today reports that the average cable subscriber spends about $85 a month for cable and more than $100 a month for satellite TV.
USAstreamsTV’s Marketing Director Joseph Scales says, “Technology is always changing and improving. Today many people are looking for ways to save money and cut the cord. The old days of accessing cable TV and digital media through hardwired devices like satellite dishes and bulky cable boxes are being replaced by more cost efficient online applications and easy plug and play devices like Amazons Firestick. This allows the same content to be streamed directly to your TV, phones, tablets and laptops through IPTV also known as (Internet Protocol TV). The software technology we use today allows anyone around the globe to watch live tv through our streaming app as long as they have an internet/WIFI connection.”
Scales mentions that most TV manufactures and TV networks are adapting to the growing demand for live streaming TV by offering their content through various internet based applications, which provide consumers access to the same content whether at home on the go. Their streaming application brings thousands of live HD quality network channels, movies, live sports, pay per view, and international channels directly to subscribers for as little as $10 per month. It is a tremendous cost savings over traditional cable and satellite monthly subscription fees. In addition to the monthly cost savings, customers do not need to be credit approved to start service and there are no long term contracts required. USAstreamsTV also provides a optional FREE 2 day trial for phone, tablet and television users.
Scales says, “It is our hope and vision to bring affordable network tv viewing to every home and community across the globe, while expanding minority participation in the industry through our growing network of service providers.”
USAstreamsTV is an IPTV (Internet Protocal TV) subscriber based hosting service. USA streams 4,000+ live television channels such as BET, OWN, HGTV, CNN, ESPN, Pay Per View, Sports packages, African and Caribbean channels. The Black-owned streaming service is available globally with reseller opportunities available. They are committed to community growth and development and is a proud supporter of the Alzheimer’s Association and HBCUs.
To subscribe to the service or learn more about USAstreamsTV, visit www.USAstreamsTV.com or call 888-258-8566.